Everything we publish, in one place.

Standards and scores

The published measures we hold our own work to. Anyone can run them, including on a wrap we did not produce.

• The 45 MPH TestThe standard every wrap is checked against before production: five element checks and four system checks, published in full so anyone can run it.
• Wrap Readability ScoreThe 0 to 100 rating behind the Wrap Audit, and how each point is scored.
• Fleet Recognition ScoreWhether a fleet is building recognition across vehicles, or whether each truck is working alone.

Checklists

Working documents. Print them, run them, hand them to whoever owns the task.

• Fleet Branding ChecklistWhat every recognizable fleet has in common: readability, consistency, production standards and ongoing fleet health.
• Local Citation ChecklistThe listings search engines and AI assistants read to confirm your business is real, and what has to match on each one.
• Commercial Wrap AuditWhat an audit of an existing fleet covers, and what it tells you about work already on the road.

Guides

The longer reads, for an owner deciding what to buy and what to ask for.

• The Service Vehicle Wrap PlaybookThe long version: the standard, the brand promise rule, fleet consistency, and the questions to ask any shop before you buy.
• The Service Trade Brand GuideHow a wrap is designed to be read: the three-second rule, layout hierarchy, materials, and the mistakes that show up most.

Straight answers

Common questions, answered in one page each, including the ones where the honest answer is not the flattering one.

• Good truck, good crew, good-looking wrap. So why doesn't the phone ring?Fourteen checks that decide whether a passing driver can read a wrap, and how many of them happened on yours.
• Why most vehicle wraps fail to generate leadsWhat goes wrong when a wrap is designed to look good parked instead of read in traffic.
• What makes a fleet wrap effectiveThe design, production and strategy factors that separate a fleet that gets recognized from one that does not.
• What should a truck wrap say to get callsFive things, in reading order, and why the truck's job is recall rather than the call.
• What should be on the back of a service vanThe one panel most drivers actually read, and the three things that belong on it.
• How many services should you list on a truck wrapOne, the category that names your trade. Three at most. Here is why the list stops being read after that.
• Partial wrap vs full wrap for a service fleetCoverage is a budget decision, not a branding result. When a partial is the stronger choice, and what makes one work.
• How long does a vehicle wrap last in Texas heat5 to 7 years for cast vinyl, and why sun, not heat, decides which panels go first.
• How many leads does a wrapped truck generateThe honest answer, including why the numbers the wrap industry repeats have no published methodology behind them.

From the blog

Shorter pieces, published as they are written.

• When the Need Hits, Do They Search Your Name or "Near Me"?When a homeowner's AC quits, they either search a name they already know or search "near me" and pick from strangers. How to make the name on your trucks the one they type.
• How to Get ChatGPT and Gemini to Recommend Your Home Service BusinessHomeowners now ask ChatGPT and Gemini who to call. Six steps that make your home service business easy for AI to identify, describe, and confirm.
• The 45 MPH Test: What Your Truck Has to Say Before Someone Passes YouA wrap gets about three seconds from a stranger in a moving car. The 45 MPH Test is the pass/fail standard for what has to land in that window, broken down into the five elements every wrap has to carry.

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