Logo & Brand Identity
Logo systems built to be recognized at a glance and to hold up at every size, from a business card to a full fleet.
A logo is not one file. We build a logo system, including primary, secondary, and icon marks, with colors and type that hold up on a truck at 45 MPH and on a phone screen at thumbnail size. If your current mark is dated, unclear, or falls apart on a vehicle door, a redesign fixes recognition at the root.
A logo system, not one mark
Primary, secondary, and icon versions that work at any size and placement.
Built for recognition
Bold, legible, and ownable at a glance, in motion and on screen.
Designed for real-world use
Tested at vehicle scale, phone scale, and everything in between before it is finalized.
Files you own
Full set of logo files for vehicles, print, web, uniforms, and apparel.
More than a logo
Brand identity is the system behind a cohesive visual presence that reflects what the business does and connects with the customers it serves. We build a system, including primary, secondary, and icon marks, with colors and type that hold up at 45 MPH on a truck and on a phone screen at the same time.
Where the logo actually lives
A logo for a home service business needs to work in places that most logo designers never test for.
- On a moving vehicle, where it will be read at 45 MPH from a passing car.
- On the rear doors of a van, where the full width of the mark must read clearly.
- On a uniform, where it shrinks to a few inches.
- On a phone screen when someone looks up the business after seeing the truck.
- On a Google Business Profile, where it competes with other local listings.
- On yard signs, invoices, and estimates at small sizes.
- At large format for building signage, trade show displays, and banners.
Built to be recognized
- Logo design and refinement built for legibility at every use case.
- Equipment stickers, yard signs, and custom graphics that match the system.
- One consistent look across every touchpoint.
- Redesign when a dated or unclear mark is working against recognition.
Recent work
From the blog
Related reading
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Read moreLogo & Brand Identity FAQ
- What is the difference between a logo and a brand identity?
- A logo is a single mark. A brand identity is the full system around it: primary, secondary, and icon versions, plus the colors and type that keep you recognizable everywhere from a business card to a full fleet.
- How do I know if my logo needs a redesign?
- If your logo is hard to read at a distance, looks dated, or breaks apart when scaled down to a truck door or a phone screen, it is working against recognition. Those are the marks we most often rebuild.
- Will a new logo match my existing vehicle wraps?
- Yes. We design identities to hold up at 45 MPH on a vehicle and on a phone screen, so your logo, wrap, and website all reinforce the same look.
- Do I own the logo files when you are done?
- Yes. You receive the full set of logo files and versions you need for print, web, vehicles, and apparel.
- Can you refresh my logo without starting completely over?
- Often, yes. If your mark has recognition but needs to be cleaner or more legible, we can modernize it rather than replace it, so you keep equity while correcting what is not working.
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