Logo & Brand Identity
Logo systems built to be recognized at a glance and to hold up at every size, from a business card to a full fleet.
A logo is not one file. We build a logo system, including primary, secondary, and icon marks, with colors and type that hold up on a truck at 45 MPH and on a phone screen at thumbnail size. If your current mark is dated, unclear, or falls apart on a vehicle door, a redesign fixes recognition at the root.
A logo system, not one mark
Primary, secondary, and icon versions that work at any size and placement.
Built for recognition
Bold, legible, and ownable at a glance, in motion and on screen.
Designed for real-world use
Tested at vehicle scale, phone scale, and everything in between before it is finalized.
Files you own
Full set of logo files for vehicles, print, web, uniforms, and apparel.
Rebrands
When the old mark was working against the business
Each of these companies had name recognition but a logo that was losing them credibility before a conversation started.
Lawrenz Contracting
General contracting
Flooring & Stone of Denton
Flooring and stone
Mrs. Lively's
Restaurant and food service
Logo portfolio
Logos built for the trades
Every mark below was built to work at vehicle scale, phone scale, and everywhere in between.
What clients report
4.6x
revenue in two years
The Job Hog rebranded from Platinum Construction. Owner-reported revenue went from $800K to $3.7M.
Read the case study
1 to 4
trucks in eighteen months
Knock Em Dead Pest Control grew from a single wrapped truck to a four-truck fleet.
Read the case study
Both are growth the owners reported after rebranding, not a claim about what a wrap does on its own. The work did that. The brand is what made the market recognize the company doing it.
More than a logo
Brand identity is the system behind a cohesive visual presence that reflects what the business does and connects with the customers it serves. We build a system, including primary, secondary, and icon marks, with colors and type that hold up at 45 MPH on a truck and on a phone screen at the same time.
Where the logo actually lives
A logo for a home service business needs to work in places that most logo designers never test for.
- On a moving vehicle, where it will be read at 45 MPH from a passing car.
- On the rear doors of a van, where the full width of the mark must read clearly.
- On a uniform, where it shrinks to a few inches.
- On a phone screen when someone looks up the business after seeing the truck.
- On a Google Business Profile, where it competes with other local listings.
- On yard signs, invoices, and estimates at small sizes.
- At large format for building signage, trade show displays, and banners.
Built to be recognized
- Logo design and refinement built for legibility at every use case.
- Equipment stickers, yard signs, and custom graphics that match the system.
- One consistent look across every touchpoint.
- Redesign when a dated or unclear mark is working against recognition.
Recent work
From the blog
Related reading
Brand Strategy
What Is Fleet-First Branding™?
Fleet-First Branding™ is WrapMasters' five-stage methodology for building recognizable home-service brands. It starts with the hardest place the brand has to perform, and builds outward from there.
Read moreBranding
The Art of Branding in Service Businesses
A tale of two epoxy flooring companies, Serenity Concrete Coatings and The Job Hog, who came to WrapMasters within a week of each other and chose two very different brand strategies.
Read moreHome Service Business Branding
How to Create a Tagline For Your Business
In today's competitive marketplace, a strong brand identity is essential in the home service trades. We recently helped a home service company craft a compelling tagline that would elevate their brand and resonate with their target audience.
Read moreLogo & Brand Identity FAQ
- What is the difference between a logo and a brand identity?
- A logo is a single mark. A brand identity is the full system around it: primary, secondary, and icon versions, plus the colors and type that keep you recognizable everywhere from a business card to a full fleet.
- How do I know if my logo needs a redesign?
- If your logo is hard to read at a distance, looks dated, or breaks apart when scaled down to a truck door or a phone screen, it is working against recognition. Those are the marks we most often rebuild.
- Will a new logo match my existing vehicle wraps?
- Yes. We design identities to hold up at 45 MPH on a vehicle and on a phone screen, so your logo, wrap, and website all reinforce the same look.
- Do I own the logo files when you are done?
- Yes. You receive the full set of logo files and versions you need for print, web, vehicles, and apparel.
- Can you refresh my logo without starting completely over?
- Often, yes. If your mark has recognition but needs to be cleaner or more legible, we can modernize it rather than replace it, so you keep equity while correcting what is not working.
Explore more
Wrap services
Industries we wrap
- HVAC Wraps
- Plumbing Wraps
- Electrical Wraps
- Roofing Wraps
- Pest Control Wraps
- Garage Door Wraps
- Restoration Wraps
- Painting Wraps
- Power Washing Wraps
- Construction Wraps
- Landscaping Wraps
- Pools Wraps
- PDR & Hail Repair Wraps
- Facility Management Wraps
- School & Bus Wraps
- Equipment Wraps
- ATM & Banking Wraps
- Golf Cart & Specialty Wraps
Don't be a stranger.
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