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WrapMasters

Fleet-First Branding™ / BrandBlueprint

The BrandBlueprint: why every WrapMasters vehicle wrap includes brand work

Ask most wrap shops what design costs and they will say free, or close to it. That price is honest. It reflects what the design is worth to them: a step between the sale and the install.

We list the BrandBlueprint on every quote at $3,750 because it is where the wrap earns its keep. Vinyl and labor make a truck look wrapped. The BrandBlueprint makes it work.

Image placeholder: BrandBlueprint document cover, Ironstead-style, on a workbench

What you get

  • Positioning snapshot

    Who you serve, what you promise, and what makes a homeowner pick you over the other three trucks they saw this week. Captured in writing before anything is designed.

  • Message hierarchy

    The five elements of the 45 MPH Test, decided and ordered for your company: name, service category, brand promise, contact path, service area. What a viewer reads first, second, and third is a decision, not an accident.

  • Vehicle design

    A production-ready wrap design for your vehicle, built from the positioning and hierarchy, tested against the 45 MPH Test before it is ever printed.

  • Brand file handoff

    The working files and standards, yours to keep, so the next vehicle, the yard sign, and the website all match.

Included with every wrap. Never removed.

You will see the BrandBlueprint as its own line on every WrapMasters quote, alongside production and installation. We keep it visible for one reason: you should know that part of what you are buying is thinking, and what that thinking costs. When a competitor's quote comes in lower, this line is usually the difference, and we would rather you compare the quotes knowing that than wonder later why the cheaper truck does not ring the phone.

Bought standalone, without a wrap, the BrandBlueprint is the same work at the same price. This is how wrap-only clients and companies who wrapped elsewhere step into Fleet-First Branding™.

The BrandBlueprint is the key to the marketing department
My Marketing Department, our $4,750 per month turnkey marketing program, is available to BrandBlueprint clients only. Not as a gate for the sake of a gate: MMD markets a brand, and the BrandBlueprint is where that brand gets defined. Completing it is what makes everything after it possible.

Need more than one vehicle made right?

The BrandBlueprint covers one vehicle design done properly. Companies with multiple trucks, multiple vehicle types, or a brand in transition step up to one of two upgrades.

Start where every client starts.

Upload a photo of your truck and get your free 45 MPH Test score.

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Prefer a straight quote? Request one here.