What is a vehicle wrap audit?

A vehicle wrap audit is a free review that scores how clearly your truck or van wrap communicates your company name, service, and contact path at traffic speed. You upload a photo and get an instant visibility score plus a diagnostic of what is helping or hurting recognition.

What does the wrap audit check?

It checks readability at distance, visual hierarchy, clutter, contact visibility, and 3-second, 45 MPH performance, the same principles used in road-sign engineering.

How does the free wrap audit work?

Upload a side or rear photo of your wrapped vehicle, select your industry, and the tool runs an automated visibility analysis. Your score and top gaps appear in about 20 seconds, and the full tear-down, with every check explained, follows about a minute later. Read it on the page or have it emailed.

Is the wrap audit really free?

Yes. The audit, the score, and the full tear-down are free, with no obligation and no email required. You can also have the tear-down emailed to you.

What photos do I need for the audit?

Side and rear photos are most important for traffic-speed readability, and a front photo helps too. Clear daylight photos work best.

How long does the wrap audit take?

About 20 seconds for your score. The full tear-down, with every check explained, follows about a minute later on the same page, or by email if you would rather not wait.

Free wrap audit

Free Vehicle Wrap Audit

Find out where you're still a stranger.

People see your truck every day. Can they tell who you are, what you do, and how to reach you before it's gone? Upload a photo and score it against the 45 MPH Test. Free.

Upload your truck photo

How the free wrap audit works

Upload a photo

A side or rear shot of your wrapped vehicle, and your industry.

We run the visibility analysis

An automated review of readability, hierarchy, clutter, and contact path.

Get your score and report

Your score and top gaps in about 20 seconds. The full tear-down follows, on screen or by email.

What the audit checks

Company name legibility

Can a driver read who you are in a glance?

Service category clarity

Is it obvious what you do?

Visual hierarchy

Does the eye land in the right order?

Clutter and competing elements

Is the layout fighting itself?

Contact path visibility

Is there one clear way to reach you?

3-second, 45 MPH performance

Does it work at traffic speed?

Knock Em Dead Pest Control's earlier truck, with the company name split across the window line and the services in small type on the bed — Before: six failures the audit flags

The same company after WrapMasters: the name large on a white truck, the words pest control company along the bed, and the phone number beneath — After: the same company, corrected

1Readability15 pointsThe company name runs across the door seam and up onto the window glass. The top of the name is cut by the window line, so at distance it breaks into pieces instead of reading as one word.
2Message Clarity, the 3-second rule10 pointsThe trade appears only inside a three-item list on the bed side: rodent, termite and mosquito control. A driver has to read a list to learn this is a pest control company.
3Brand Promise10 pointsHonest and Reliable Service is set smaller than the service list above it, so the one line that commits to something is the least legible thing on the panel.
4Color and Contrast5 pointsDark graphics on a dark truck. The camo pattern and the body merge in anything other than direct sun, which is most of the day.
5Contact Path15 pointsThe web address is the business name, so the name should be the contact path, but the name is split across the window line (see 1). The phone number and web address that would back it up sit low on the rear door, below the sightline of a driver behind or beside the truck.
6Visual Hierarchy10 pointsThe front half carries a state license number and nothing else. Everything that identifies the company lives on the rear door and bed, so the layout only works from one angle.

What changed

Name set on a light body at full door height, clear of seams and glass
Pest control named in words, at the weight of the name itself
Phone number raised to the bed side where a trailing driver reads it
One yellow against white, so the layout holds in shade and at distance

Same company, same trade, same owner. The business behind the truck did not change.

PDR Sharks paintless dent repair van wrap with the company name and service readable at a glance — A clean pass: name, service category, and contact path each land in one look.

Lawn care truck wrap with a restrained layout and clear visual hierarchy — Restraint scores well. Fewer elements means each one gets read.

“After picking up the truck from being wrapped, I was approached by a new customer while parked in a lot not 5 minutes from WrapMasters’ office.”

Code 4 Pools

Vehicle wrap audit FAQ

What is a vehicle wrap audit?: A vehicle wrap audit is a free review that scores how clearly your truck or van wrap communicates your company name, service, and contact path at traffic speed. You upload a photo and get an instant visibility score plus a diagnostic of what is helping or hurting recognition.
What does the wrap audit check?: It checks readability at distance, visual hierarchy, clutter, contact visibility, and 3-second, 45 MPH performance, the same principles used in road-sign engineering.
How does the free wrap audit work?: Upload a side or rear photo of your wrapped vehicle, select your industry, and the tool runs an automated visibility analysis. Your score and top gaps appear in about 20 seconds, and the full tear-down, with every check explained, follows about a minute later. Read it on the page or have it emailed.
Is the wrap audit really free?: Yes. The audit, the score, and the full tear-down are free, with no obligation and no email required. You can also have the tear-down emailed to you.
What photos do I need for the audit?: Side and rear photos are most important for traffic-speed readability, and a front photo helps too. Clear daylight photos work best.
How long does the wrap audit take?: About 20 seconds for your score. The full tear-down, with every check explained, follows about a minute later on the same page, or by email if you would rather not wait.