The 45 MPH Test Is in Plumbing & Mechanical

Plumbing & Mechanical published my article on the 45 MPH Test. It is written for plumbing and mechanical contractors, and it is called What Your Truck Says Before Your Techs Say a Word.

The idea behind it is simple. A homeowner gives your truck about three seconds at traffic speed. Whatever they can read in that time is all your truck said.

The five things that have to come across

The article walks through five elements. These are the same five we check on every wrap we design:

1. Company name. Readable from a distance, from a moving car.
2. What you do. The trade, in plain words. Plumbing, not a logo that hints at it.
3. One promise. One, not a list of services.
4. One way to reach you. A phone number or a web address.
5. Where you work. A city or an area, if your name does not already say it.

The full article explains each one for a contractor who is looking at a truck in the lot and deciding what to change. I would rather you read it there than have me repeat it here.

The truck in the photo

The truck pictured in the article is one we wrapped for IC Plumbing. Thank you to IC Plumbing for letting us show it. You can see it with the rest of our plumbing work in the portfolio.

Try it on your own truck

Read the article, then walk out to your truck and run the test. Which of the five gave you the most trouble?

If you want a score instead of a guess, upload a photo to the free Wrap Audit. It checks your truck against the same five elements and sends the result back in minutes.

The complete standard, including the four system checks that go beyond these five, is published here: the 45 MPH Test. It is the inspection we use in the Stress-Test stage of Fleet-First Branding™.