Before and after, with what happened next.
Four companies side by side: what the truck said before, what it says now, and what the owners reported afterward.
The Job Hog
Epoxy Flooring
- 1Readability15 pointsThe name sits inside a circular saw graphic, so the blade competes with the letters it is supposed to frame.
- 2Brand Promise10 pointsA promise line runs under the logo in the smallest type on the truck.
- 3Contact Path15 pointsNo phone number and no web address anywhere on this side.
- 4Color and Contrast5 pointsTeal on black. At dusk the two values merge.
This wasn't a refresh, it was a full rebrand. The Platinum Construction truck became The Job Hog. In the two years that followed, owner-reported revenue grew from roughly $800K to $1.49M, then $3.7M. The rebrand didn't do that alone, the work did, but the new identity is what made the market recognize and remember the company doing it.
Knock Em Dead Pest Control
Pest Control
- 1Readability15 pointsThe company name runs across the door seam and up onto the window glass. The top of the name is cut by the window line, so at distance it breaks into pieces instead of reading as one word.
- 2Message Clarity, the 3-second rule10 pointsThe trade appears only inside a three-item list on the bed side: rodent, termite and mosquito control. A driver has to read a list to learn this is a pest control company.
- 3Brand Promise10 pointsHonest and Reliable Service is set smaller than the service list above it, so the one line that commits to something is the least legible thing on the panel.
- 4Color and Contrast5 pointsDark graphics on a dark truck. The camo pattern and the body merge in anything other than direct sun, which is most of the day.
- 5Contact Path15 pointsThe web address is the business name, so the name should be the contact path, but the name is split across the window line (see 1). The phone number and web address that would back it up sit low on the rear door, below the sightline of a driver behind or beside the truck.
- 6Visual Hierarchy10 pointsThe front half carries a state license number and nothing else. Everything that identifies the company lives on the rear door and bed, so the layout only works from one angle.
One truck became the anchor of a four-truck fleet in 18 months. A wrap that's hard to miss is also hard to forget when a neighbor needs pest control.
Revive Home Pros
Restoration
- 1Readability15 pointsThe company name is a door decal about the size of a sheet of paper. From the next lane it reads as a dark square.
- 2Message Clarity, the 3-second rule10 pointsRestoration, water, fire and mold are all on the truck, in type a passenger could not read from a car stopped beside it.
- 3Contact Path15 pointsA phone number on the cap, and nothing else on the rear half of the truck tells you whose number it is.
- 4Visual Hierarchy10 pointsThe rear door, the largest flat panel on the truck, is blank.
- 5Color and Contrast5 pointsA dark decal on a black truck. Only the gold catches light; the words around it fall into the paint.
Same truck, same black paint underneath. Before the wrap, the company name and the words water, fire, and mold sat on a door decal too small to read from the next lane. After, restoration reads across a parking lot, and 24/7 emergency service is on the bed side.
Landmark Painting
Painting
- 1Readability15 pointsThe largest panel on the van carries no company name.
- 2Message Clarity, the 3-second rule10 pointsNothing says painting. A neighbor watching this van park sees a white van.
- 3Contact Path15 pointsNo number and no web address. A homeowner who wanted to call could not.
Generic white vans blend into every neighborhood. Landmark Painting's branded fleet made their trucks recognizable at job sites and in driveways across North Texas.
Don't be a stranger.
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