Knock Em Dead Pest Control
A clearer brand and a matching website helped a McKinney pest control company turn one truck into a four-truck fleet in 18 months.
Pest Control & Wildlife RemovalMcKinney, TX
1 to 4
Trucks in 18 months
4x
Fleet growth
18 months
To a full fleet
The transformation
The challenge
Knock Em Dead had more than ten years of great pest control and wildlife work around McKinney, but only one truck and a dark, busy wrap that was hard to read at a glance. On the road it blended in, and the brand did not do justice to the reputation behind it.
Owner Tucker Epsy wanted a look that matched the quality of his service, and a system that could actually grow the business, not just one truck driving around.
What we did
A clean, high-visibility brand
We redesigned the identity into a bright white and yellow wrap that reads in a glance at traffic speed, with the service and phone number impossible to miss.
A wrapped fleet
We wrapped the truck so every drive and every driveway became advertising, then kept new trucks on brand as the fleet grew.
A matching website
We built a website that carries the same brand, so the truck someone sees leads to a site they instantly recognize.
One consistent system
Wrap, logo, and website all reinforce the same recognizable brand across every touchpoint.
The results
The new brand turned Knock Em Dead into a name people noticed and remembered around McKinney. The trucks generated recognition and calls, and the business finally had a presence that matched its ten-year reputation.
In the 18 months after the rebrand, Knock Em Dead grew from one truck to four, a fleet that now saturates its service area with the same bold, readable brand.
“I needed a new website and my vehicles wrapped for my pest control business. WrapMasters designed an awesome website and wrapped the trucks. I highly recommend them for your marketing needs.”
One brand, three different trucks
A Toyota Tacoma with a shell, a Ford F-150, and a Ram: three makes and three sets of proportions, one layout system. The stripes, the shield, the Wildlife Removal Authority banner, and the phone number carry across all three, adapted to each canvas, so a neighbor who has seen one truck recognizes the next. The brand guide and the website carry the same identity off the vehicle.
Don't be a stranger.
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