The Job Hog
A complete rebrand turned a generic construction company into The Job Hog, a bold epoxy brand. In the two years that followed, owner-reported revenue grew from roughly $800,000 to $1.49 million, then $3.7 million.
Epoxy FlooringNorth TexasRebranded from Platinum Construction
$800K
Annual revenue before the rebrand
$3.7M
Year-two revenue, owner-reported
2 years
Growth period
The transformation
The challenge
The company behind The Job Hog was doing excellent epoxy work under a generic, forgettable construction-style name that looked like every other outfit in North Texas. Prospects could not tell what the business did or why it was different, and the trucks blended into traffic instead of generating calls.
It was not a marketing problem, it was a recognition problem. The work was great, but the brand gave people no reason to remember it, and growth had stalled around $800,000 a year.
What we did
A brand with an attitude
We rebranded the business as The Job Hog, a name that turns heads, with a fierce hog mark that captures the grit and durability of epoxy.
One clear message
The tagline Tough Epoxy Services tells anyone, in a single glance, exactly what they do.
A fleet that commands attention
We wrapped the trucks so the new brand reads at traffic speed and turns every job site and drive into advertising.
Consistent everywhere
We carried the identity across the wrap, logo, and collateral so every touchpoint reinforced the same bold brand.
The results
The rebrand changed how the market saw the company. The trucks became rolling billboards that people noticed and remembered, and the bold identity gave the business the presence to charge what its work was worth.
In the two years after the rebrand, owner-reported revenue grew from roughly $800,000 to $1.49 million in year one, then $3.7 million in year two. The rebrand did not do that alone, the work did. What the new identity changed is that the market could finally recognize and remember the company doing it.
The recognition is directly traceable. A $55,000 masonry job came from a lead who saw the truck. A plant manager stopped the owner at a gas station and said he had seen the trucks all over town and always wanted to ask what the company did. That conversation became a $60,000 office build, with an estimate pending on a further 8,000 square foot building.
From one truck to a fleet
The brand scaled with the business. Every new vehicle carried the same bold identity onto the road.
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